Fragrance Market Intelligence
Compare brand and product coverage, identify potential assortment gaps, and track pricing, availability, and market changes across selected retailers.
Define the countries, retailers, brands, and products relevant to your business
There is no universal competitor set. Each retailer chooses the countries, retailers, brands, and product scope relevant to its business. The platform is then configured around that market view.
Select the national and regional markets you want to understand.
Choose the retailers and channels relevant to your market position.
Focus on your full portfolio or selected fragrance houses.
Compare precise variants by fragrance, concentration, and size.
Understand assortment coverage, product positioning, and the changes taking place across your selected market.
Compare shared brands, brands unique to your assortment, and brands available elsewhere across the selected market.
Identify fragrances and variants that appear across selected retailers but are currently missing from your assortment.
Compare equivalent products by concentration and size, including current price and availability differences.
Track newly listed brands and products, price movements, stock changes, restocks, and products removed from sale.
An illustrative example of how a retailer assortment can be compared across a selected market.
Brand and product coverage across selected retailers
Example only
Illustrative figures
Brands in your assortment
86
Shared brands
61
Unique to your assortment
25
Additional market brands
18
Illustrative example only. Figures do not represent a specific retailer.
Equivalent products are compared only when fragrance, concentration, and size are precisely matched.
Illustrative comparison across selected retailers
Observed range
€143 – €251
€143
€251
Up to 43%
A broader comparison across selected brands and products, including assortment coverage, pricing differences, availability signals, and changes over time.
Illustrative example only. Figures do not represent a specific retailer.
A current view shows how the market looks today. Continuous tracking shows how assortments, pricing, and availability change over time.
The Fragrance Analytics brings retailer, brand, fragrance, variant, price, availability, and market-change data together in one managed platform.
Products are matched by fragrance, concentration, and size rather than approximate name similarity.
Select the countries, retailers, brands, and products that matter to your business.
Review how prices, availability, listings, and assortment coverage change over time.
Access the platform through a hosted web interface without installing or maintaining additional software.
Tell us which countries, retailers, brands, and products matter to your team, and explore whether this kind of market visibility would be useful.
Start a ConversationNo predefined competitor set — the scope is configured around your market.