Fragrance Market Intelligence

Know where your fragrance assortment is falling behind — and where it stands apart

Compare brand and product coverage across your selected market, identify potential assortment gaps, and track pricing, availability, and portfolio changes over time.

Explore Your Market View See an Example

You define the countries, retailers, brands, fragrances, and products relevant to your business.

500+

Retailers identified

1000+

Fragrance brands structured

40+

Countries represented

Detailed coverage is configured progressively around each retailer’s selected markets, brands, fragrances, and product scope.

Configured around your business

There is no universal competitor set

Each retailer operates in a different market. You choose the countries, retailers, brands, fragrances, and products relevant to your business, and the platform is configured around that view.

Countries and retailers

Define the markets, channels, and businesses relevant to your position.

Brands and products

Start with selected fragrance houses or compare a broader assortment.

Questions the platform helps answer

✓ Which brands and products are appearing across the selected market?
✓ Which products are selected retailers carrying that we are not?
✓ Where are equivalent fragrance variants priced differently?
✓ Which products are being added, removed, restocked, or becoming unavailable?
✓ Where is our assortment differentiated from the selected market?

Example output

See assortment and product positioning in one market view

Bring brand coverage, product depth, pricing, availability, and market changes together across your selected retailers.

Example brand portfolio

Selected retailer market view

France · Belgium · Netherlands

Selected retailers

8 retailers

Your brands

Shared brands

Unique to you

Additional market brands

Product coverage

• exact fragrance variants compared across retailers
• products found elsewhere but missing from your assortment
• recent additions within the configured product scope

Market changes

• newly listed and removed products
• price movements and availability changes
• changing portfolio overlap over time

Example product comparison

Xerjoff Erba Pura EDP 100 ml

Matched precisely by fragrance, concentration, and size.

Observed price range

€143 – €251

Lowest observed

€143

Highest observed

€251

Price gap

Up to 43%

Precise variant matching

Equivalent products are compared only when the fragrance, concentration, and size match. Coverage is prepared around the selected brands and products relevant to each retailer.

Example figures demonstrate the structure of the analysis and do not represent a specific retailer.

Built specifically for fragrance retail

TFA brings brand portfolios, fragrance variants, pricing, availability, and historical market changes together in one managed platform.

Brand portfolio

Compare shared brands, differentiated brands, and potential gaps across your selected market.

Exact product matching

Compare variants by fragrance, concentration, and size rather than relying on approximate product-name similarity.

Price and availability

See current price differences, stock status, restocks, and prolonged unavailability.

Historical changes

Track newly listed products, removals, price movements, and assortment changes over time.

Coverage does not rely on a fixed, universal dataset. The relevant retailers, brands, fragrances, and product variants are configured and expanded around each subscribed retailer’s selected market scope.

Built with a singular focus

Market intelligence created specifically for fragrance retailers

The Fragrance Analytics is being developed by a small team of fragrance enthusiasts with years of experience researching and working with fragrance-related data, including the systematization of large-scale review content, retailer assortments, pricing, availability, and brand portfolios. The objective is to give fragrance retailers a structured and configurable market view that would otherwise require extensive manual research.